Model
Revenue Share
Better when users are likely to stay, buy again, join syndicates or follow recurring jackpot alerts. Slower cash flow, higher upside.
Affiliate monetization guide
Revenue Share vs CPA for lottery affiliate traffic
Use this page to decide how LottoWinners.club should monetize different traffic types without inventing payout numbers.
Model
CPA / CPR / CPS
Better when the traffic source is paid, campaign-based or hard to retain. Easier to forecast, but weaker long-term upside.
Model
Hybrid
Useful when a partner wants upfront certainty and long-term participation. Requires clear contract terms and compliance rules.
Recommended mapping
| Traffic type | Best default | Why |
|---|---|---|
| Organic results and rules pages | Revenue Share or Hybrid | Users may return weekly. Do not sell the click too cheaply. |
| Newsletter jackpot alerts | Hybrid | You own the audience and can segment by lottery interest. |
| Paid ads | CPA / CPS | You need predictable acquisition economics. |
| Promo-code articles | CPA or Hybrid | High-intent but sometimes one-off traffic. |